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Boater's Landing Boat Dealership

We Have The Boating Expertise

To help you enjoy your boat to it’s fullest

As a New Boat Dealer in 1988, Boater’s Landing started with a boat line from its founders own namesake – the Four Winns Boat company.  As the founder of Boater’s Landing – Bill Winn Jr. was also one of the original Four Winns that started the Four Winns Boat Company.  With the Winn family as owners and managers of Boater’s Landing we are proud of the boats still built up in Cadillac Michigan. Four Winns offers a great selection of high-quality Horizon Bow Riders, Horizon Deck Boats, and Vista Express Cruisers.

In 2000 Boater’s Landing added a great Salt Water fishing boat brand to its fleet – Key West Fishing boats.  For 2020 the Key West fishing boat line offers 14 different fully foamed models to choose from, you wouldn’t expect the pricing of these fully foamed fishing boats to be so much less than the premium-priced boat brands with the same building standards.  With Key West fishing boats you’ll enjoy both the quality and the reputation of a well-trusted name in the marine industry.  With the Key West Fishing Boat brand we order the most trusted outboard marine engines in the market today -the highly dependable Yamaha Outboards – giving our customers the best possible fishing and boating experience.  Check out the full line of Key West Bay Boats, Center Consoles, and Dual Consoles at Boater’s Landing. In 2015 Key West added a new line up of boats called Billistic. These are 26?-35? center consoles built for going offshore. They retain the same excellent build quality provided by Key West, as well as the up-right foam flotation that they’re famous for. Our best selling model since its introduction has been the Key West 239 FS. It offers family comfort that hadn’t typically been seen on a center console while still retaining all of the fish-ability you’d expect.

The most recent addition to the Boater’s Landing line up in 2019, also featuring Yamaha Outboards and Mercury Outboards are the Wellcraft Fishing Boats.  Built alongside the Four Winns deck boats in the Cadillac factory we’re proud to have them join our family here in Fort Myers. 

Wellcraft has a long history that goes back 60 years with innovative boat design and engineering. That innovation opened up recreational boating to an all-new audience and their passion for design and engineering leadership is still alive today.

Boater's Landing Boat Dealership - Four Winns Bowrider

Four Winns Boats

Four Winns – Another great recent addition to the Four Winns line – the H290 Bowrider powered by Yamaha or Mercury Outboards – now on display and available here at Boater’s Landing – we’ve been very pleased with the sales of the new H290 OB.  Also now available – the new H350 Outboard Four Winns Bow Rider. This big hull will have all the latest in creature comforts for your boating lifestyle.  Four Winns has developed a great reputation over the years with their Horizon series of Bowriders and recently shortened up the designations as the H series.  The Four Winns bowrider boat models include the H180, H190, H210, H230, H260, H290, and the H350. All of these models, with the exception of the H290 and H350, are available with the sporty RS package.

In 2016 Four Winns started building a new line of Deck Boats, the HD line. These include the HD180, HD200, HD 220, HD 240, and HD 270.

Our Four Winns boats can be ordered and are available for sale with either Mercruiser Stern Drives, Volvo Penta Stern Drives, Yamaha Outboards, or Mercury Outboards.


Wellcraft Offshore Fishing Boats

Powered by Yamaha or Mercury Outboards
Wellcraft Center Consoles Fishing Boats: 162 Fisherman, 182 Fisherman, 202 Fisherman, 222 Fisherman, 242 Fisherman, 262 Fisherman, 302 Fisherman, and the 352 Fisherman. As well as a couple of Wellcraft Bay Boats; 221 Bay and the 241 Bay.  With a better riding, dryer boat you’ll enjoy the boating lifestyle here in SouthWest Florida more.

Boater's Landing Boat Dealership - Key West Boats

Key West Fishing Boats


  • Key West Bay Boats: the BR stands for Bay Reef – 188BR, 210BR, 230BR, 250BR
  • Key West Center Consoles – 1720CC, 176CC, 189FS, 203FS, 219FS, 239FS, 244CC, and 263FS
  • Key West Dual Consoles – 203DFS & 239DFS

We stock our Key West Fishing Boats and offer them for sale with Yamaha Outboards, but also have pricing and the ability to order your boat with a Mercury Outboards as well. If you don’t see the boat in stock, for sale, like you are looking for: make sure one of our boat consultants knows – they will spend the time you deserve to order the boat or we can locate the nearest one that fits your boating lifestyle.  Your boat with the options you want and your color. 


Billistic Fishing Boats by Key West

Powered by Yamaha
The Billistic 261 Center Console, the Billistic 281 Center Console, and the 351 Billistic Center Console. The Billistic built by Key West was made to be serious offshore fishing machines while being a family-friendly recreational platform. There are no compromises here and features the best of everything from hull construction (foam filled!) to wiring, with special attention to access for service to keep it all running and dependable.

We consign Used Boats & we take Trade-Ins

We service the boat brands we sell (Four Winns Deck Boats, Wellcraft Fishing Boats, Key West Fishing Boats, and Billistic Fishing Boats) in all of Lee County, Collier County, and Charlotte County in the areas including Ft. Myers, Ft Myers Beach, Sanibel, Cape Coral, Matlacha, Pine Island, Port Charlotte, Punta Gorda, Bonita Springs, Naples, Golden Gate, and Marco Island.

The boat motor engine brands we service in our service department – in any brand of the boat include Mercruiser Stern Drives, Mercury 2 Stroke Outboards, Mercury Optimax, Mercury Verado 4 stroke Outboards, Volvo Penta Stern Drives, Yamaha 2 Stroke Outboards, and Yamaha 4 stroke Outboards.  Our factory-trained marine technicians keep our customers on the water and boating with their families and friends.  If you need a repower for your sterndrive we have the boat repair facilities to get you back on the water and enjoying the beach life quickly.  We offer marine repowers with Mercruiser Engines, Volvo Penta Engines, and Jasper Engines.

We sell two brands of boat trailers:

  • Rocket Boat Trailers
  • Magic Tilt Boat Trailers
  • Now offering Boat Storage

For those boaters leaving town for the summer worried about leaving their boats on their boat lifts unattended during the hurricane season and winds – we offer Boat Storage.  We can pick your boat up at the closest boat ramp to your home – bring your boat into Boaters Landing, summarize your boat, shrink wrap your boat and perform any other services you deem necessary.  Or if you have your boat on a trailer we will store it on its own trailer.  We can make sure your boat is ready, clean, shiny and standing tall when you return in the fall to go boating – boating made easy.   

Boater’s Landing

“Delivering The Dream”